Pay Per Click (PPC) Management
Pay Per Click management is our expertise at Prism Design. We have a team of PPC specialists who are certified in Google Ads, Bing Ads, and more.
We create custom campaigns for each business we work with because we know that one size does not fit all when it comes to Pay-Per-Click advertising.
What is PPC?
Pay-Per-Click is an advertising model in which businesses pay a fee each time one of their ads is clicked.
Essentially, it’s a way of buying visits to your site, as opposed to earning them
organically through SEO. Search engine advertising is one of the most popular forms of this model.
Our Pay-Per-Click Process
First beginning with keyword analysis, we research and analyze the best performing keywords
for your business. We then move on to building out your campaign in the most effective
way, whether that be through Google Ads, Bing Ads, or another form of paid advertising.
Different Types of PPC
Our baseline consultation can allow us to work together to discuss and decide which type
would best serve your business.
Search Ads
The most common form of PPC. Best used for short-term campaigns or promos. These
usually appear for potential customers who are already looking for your product or service.
Advertisers bid on certain keywords and then their ads show up on the search engine results
pages (SERP). The ads are usually text-based, but can also be banner ads.
Display Ads
A highly effective Pay-Per-Click ad reaching almost all users. Display ads typically appear on any
website Google has approved to run AdSense ads on. This type usually targets someone who
visited a site similar to your industry. This is best suited for niche businesses with longer
sales cycles.
Social Ads
The fastest-growing segment of any of these types, these appear on social media platforms like
Instagram, Facebook, Twitter, and LinkedIn. The benefit of social ads is the niche targeting
capabilities, where you can target a customer based on their hobbies, networks, and other
specific interests.
If you have an active social media presence and have highly-targeted customers, this is
perfect for you.
Remarketing Ads
Sometimes it takes a couple of exposures to your product or service before someone decides
to buy. Remarketing is a form of advertising that specifically targets people who have visited
your website but didn’t make a purchase.
This type of technique has low competition and highly targeted segments, making this a
smart ad format to produce noteworthy results.