The term "technical SEO" refers to the process of making a website’s technical aspects more search engine friendly. As with all things SEO-related, the underlying goal is to improve a website's organic search rankings. But how does optimizing your site from a technical standpoint help your rankings?
This form of SEO includes optimizing a website’s structure, code, and on-page elements to ensure all content is being properly crawled, indexed and rendered. In short, if a website cannot be crawled or indexed by Google, then your site cannot rank well.
Elements of a Technical SEO Check
There are numerous elements that go into an initial technical SEO audit, but these are among the basic checks:
- Site architecture & URL structure
- Robots.txt file
- XML Sitemap
- Internal linking
- Canonical tags
- 301 redirects
- 404 errors
- Indexation issues
- Duplicate content
- Load time/site speed
- Mobile friendliness
- Security (SSL/HTTPS)
Our Typical Process
Prism Design Co.’s team of SEO experts will first conduct a comprehensive audit of your website to evaluate all on-page and off-page factors that could be negatively impacting your rankings.
Once we have a full understanding of the current state of your website, we will put together a detailed plan of action aimed at improving your site’s SEO from a technical standpoint.
Finally, our team will implement the necessary changes and work with you to track progress and ensure all goals are met.
Technical SEO vs On-Page
On-page SEO refers to optimizing the individual pages on your website for specific keywords. Both are important for improving your website’s organic search rankings and they go hand-in-hand with any SEO strategy.
Off-page SEO refers to activities that are done outside of your website to improve your organic search rankings. This may include optimizing your Bing or Google My Business listing, ensuring NAP (Name, Address, Place) consistency across citations, or achieving backlinks from reputable websites.
Technical SEO FAQs
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